Launch campaign features the presence of basketball player Olivinha and midfielder Arrascaeta
Mitchell & Ness and Flamengo prepared a surprise for the Red and Black fans and presented a collab made up of two jersey models (American football shirts).
For the launch campaign, the companies invited two Fllamengo idols, basketball player Olivinha and midfielder Arrascaeta.
The pieces have a print run of 300 units each, with markings on each one. The red-black jerseys are inspired by models used in both the NFL and the NBA and both celebrate 95, the year of founding of the Clube de Regatas do Flamengo, in the 14th century.
“This collab is the meeting of two historic and authentic brands. We created the products with the same fabric, modeling and applications as Mitchell & Ness’ international uniforms. And we delved into the club’s past, combining retro style with technology. The result was incredible “, celebrated the brand’s head of products, Roberta Russo.