What if you could receive news about your favorite subject directly on your cell phone? In a pioneering movement in the beauty segment in Brazil, Nature reaches a milestone by entering the universe of WhatsApp, a new product launched in September, becoming the first cosmetics brand certified in the country on the platform. The Natura channel serves as a vector to provide information content, tips and news in makeup, skincarehair and everything related to the universe of beauty and well-being.
With the aim of creating a community of beauty and personal care enthusiasts, the channel aims to be a source of news and provide informative content in the categories in which Natura operates. And the reception is going very well: since its launch on November 24th, Natura’s verified WhatsApp channel quickly gained the attention of users, reaching the mark of 1 thousand followers in less than 24 hours, demonstrating the receptivity and interest of the public in the initiative. With each passing day, the community gains more followers, starting the month of December 2023 with more than 12 thousand fans of the brand and this number is only growing, the brand has gained around a thousand new followers per day, completely organically. .
“We are both committed to being closer and connected to people, as well as up to date with news and tools that enhance this dialogue. And Natura’s WhatsApp channel allows us to strengthen this connection, offering contentpocket‘ and in real time, which meet our audience’s expectations with light and relaxed language, as is already the case on our other channels. And being certified by Meta is significant, further guaranteeing our authenticity as an official channel and enabling our followers to find us reliably. Other than that, the possibilities on the channel are many and we will explore them, highlights Denise Coutinho, Marketing Director at Natura.
For Denise, everything is very new and the brand is still testing and understanding whether they can at some point have exclusive content, first hand. To join this exclusive Natura community, simply access the link Canal da Natura no WhatsApp.
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
