The “Armadura Tricolor”, signed by Alob Sports and created to engage with fans, was inaugurated this Monday (18)
Betano and Umbro came together to pay tribute and wish good luck to Fluminense, who will begin the race for the World Championship this Monday (18).
The “Tricolor Armor”, signed by Alob Sports and created to engage with the fans, was inaugurated this Monday (18), in an area 900 m, 30 meters long and positioned at the height of post 2 on the edge of the Copacabana beach.
With all parties involved in the action committed to preserving the environment, the work was produced with natural sand and water-based paint, composed of biodegradable properties, which do not harm nature.
“Umbro Brasil has been with Fluminense for years, and for a long time we have dreamed of this moment together. Copacabana beach, Brazil and the American continent are painted in green, white and gren, and we hope that, very soon, the world also has three colors”, pointed out Umbro Brasil’s national brand director, Eduardo Dal Pogetto.
“This action perfectly represents what our year was: giant. Taking an idea from paper and having the support of Betano, Umbro and Fluminense, shows that thinking differently in sport gives results. We are talking about an exhibition at one of the tourist attractions most famous in the world, Copacabana beach. We are convinced that this image will resonate globally”, project the CEO and founder of the agency, Bernardo Pontes.
