According to Vinklo research, the social network was chosen by 56.42% of people, tied with search platforms such as Google, Bing and Yahoo
Social networks have increasingly become a source of inspiration for buying gifts and at Christmas it would be no different.
According to research carried out by Vinklo, Instagram appears as one of the main places for research and inspiration for buying gifts on the date.
The social network was chosen by 56.42% of people interviewed, tied with search platforms such as Google, Bing and Yahoo. Next comes the Vinklo platform itself (42.22%) and Pinterest (21.60%).
The survey also showed that only 0.78% of Brazilians interviewed see marketing and advertising as a purchasing decision factor and that the choice continues to be based on price (62.05%), offers and promotions (50.90%) and freight value (31.73%).
The survey interviewed more than 700 people from all regions of the country, over the age of 17 and of different genders.
