The brand will offer product tastings and immersive experiences for fans of the Bahian singer
Hellmann’s confirmed its presence on the tour that celebrates Ivete Sangalo’s 30-year career and will be the official sponsor of the event.
The brand will offer product tastings and immersive experiences for fans of the Bahian singer from the first performance, which will take place on December 20th at Maracan, in Rio de Janeiro.
The actions will continue throughout the tour, which will continue from May 2024, totaling 31 shows.
Through tasting stations that will be available at selected shows, the public will be able to try mayonnaise in Supreme, Barbecue and Vegan versions, as well as Ketchup, Mustard and Barbecue Sauce to enhance their sandwiches and snacks.
We are honored to participate in this unique and special moment in Ivete’s career, one of the most beloved singers in Brazil. With this synergy between the true queen and the true mayonnaise, we want to provide an experience rich in memories and lots of flavor, which is truly a gift for fans and can make what would already be good in Supreme!, said Carolina Riotto, director of Hellmanns marketing in Brazil.
