The strategy also includes a partnership with Equilibrium, which is part of Publicis Groupe’s Power of One strategy.
BelVita presented its new campaign, which has the positioning “Voc de Bel com a Vida” and aims to place biscuits as an ally for those looking for balance and good choices that fit into their busy day-to-day lives.
The communication focuses on presenting the new cookie recipe to consumers, but also aims to position the brand in the well-being market through its presence on various platforms.
The pieces, which show moments of people’s daily lives linked to the consumption of belVita, focusing on the practicality, flavor and attributes of the product, were published on Facebook, Instagram, Youtube, Pinterest and Google, in addition to being present on urban furniture ( OOH) in retail.
To amplify communication, the strategy also includes a partnership with Equilibrium, a platform with the proposal to simplify the science of nutrition, which is part of the Publicis Groupe’s Power of One strategy, developed by Publicis Health.
Finally, BelVita sponsored an episode of the podcast “Bom dia, Obvious” which aired last Monday (11/12). In a relaxed chat, the program’s host invited influencer and businesswoman Lela Brando for a conversation about real well-being.
