Ao created by DM9 uses facial recognition technology to offer coupons
Burger King and DM9 launched a campaign to help people combat holiday hangovers.
Through the brand’s app, the consumer will be directed to a website where it will be possible to use facial recognition technology to receive discounts on the brand’s sandwiches such as the Whopper Jr. Duplo, Whopper and Whopper Duplo, based on the hangover face.
The action will take place until January 2nd and the discount coupons, proportional to the consumer’s hangover, are valid in the same period, only for BK Delivery.
It is a privilege to have partners like Burger King, who use boldness, innovation and irreverence as essential ingredients and are willing to put brand actions like this into practice. In this case, the use of facial recognition technology combined with humor will generate another fun connection with consumers, said Icaro Doria, co-president and CCO of DM9.
