Now official! A New Balance announces Endrick, the biggest revelation in Brazilian football in recent times, as the latest player to join the brand’s growing roster of athletes. Widely considered one of the most captivating players in the world, the 17-year-old joins New Balance as part of the brand’s commitment to championing the next generation of talent, seamlessly combining athletic excellence with cultural influence.
Striker, left-footed, audacious and dynamic, Endrick burst onto the scene at just 15 years old, gaining global notoriety for his performances in the club’s youth categories. Palm trees it’s yes Brazilian team. In October 2022, at the age of 16, he became the youngest player to represent the São Paulo club. Just a few weeks later, he scored a goal and became the second youngest athlete in Brazilian Serie A history to achieve this feat.
It’s incredibly rare to witness a player as infectious and determined to forge his own path at such a young age as Endrick. We are honored to be part of what we believe will be a historic journey together. Endrick represents our Fearlessly Independent spirit and everything we stand for as a brand. Together with Endrick and his family, we hope to give back to the community in Brazil, reflecting their values and ours as a brand. “He has the world at his feet and we are thrilled to welcome him to the New Balance family,” said Andrew McGarty, global director of Sports Marketing for football at New Balance.
Before making his partnership with New Balance official, Endrick was alternating three brands of boots at Palmeiras games, such as Nike e adidas. Previously, the aleta was sponsored by swooshand appeared in the brand’s commercial for the Qatar World Cup.
Endrick, who is represented by Roc Nation Sports International, finished the current season as Palmeiras’ top scorer in the Brazilian Championship with 11 goals, while also winning his second consecutive trophy in the competition.
His special ability on the field did not go unnoticed, earning him a call-up to the Brazilian national team in the 2026 World Cup qualifiers, becoming the youngest player to be called up in almost 30 years. He made his debut for Brazil against Colombia, becoming the fourth youngest player to represent the country, and the youngest to wear the yellow shirt in almost 60 years.
In 2024, he will lead the next generation of Brazilian stars and join the Real Madrid when he turns 18, in July, as the most profitable transfer of all time for a player in the Brazilian market. The talent is so much that the agreement with the Spanish team was consolidated and guaranteed in 2022.
While operating on national territory, the care taken with building its image has been a point of attention. Furthermore, there was a great deal of concern and preparation with the athlete, in relation to learning new languages, such as English and Spanish, so that upon arrival at the new club, he would be prepared.
It is a great honor to join the New Balance family and partner with a brand that is aligned with the same core values that I embody on and off the court. As I continue to strive for excellence in my professional career, I know that New Balance will support my journey every step of the way, said Endrick.
As part of the announcement, New Balance also reveals the launch of a limited edition gold football boot. The Accolade Tekela v4+ Low model was custom-created for Endrick as a gift to celebrate his call-up to the Brazilian National Team and his incredible role in winning the Brazilian Championship title with Palmeiras.
It’s incredible that the partnership we’ve announced for Endrick since joining Roc Nation Sports International is with a best-in-class family brand that champions its athletes to be the best they can be. New Balance and Endrick will go down in history as Endrick continues to achieve his meteoric rise in the sport, says Frederico Pena, president of Roc Nation Sports International Brazil.
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