The success Flying for Par, by Joelmain addition to making tacac, a typical broth from Pará, one of the most researched foods in Google Brazil, in 2023, resulted in a series of memes on social media and, more recently, the partnership between the singer and the soft drink Guarante Antarcticayes Ambev.
It all started after a fan went viral with a parody of the hit, which says I’m going to have a drink, dance, enjoy, have fun. In the video, Lorena Pierra, a friendly girl, changes the word tacac to guaraná. After the repercussion, Guaran Antarctica made a music video, created by the agency Market, which features Joelma singing a new chorus, with special choreography. The idea was to combine the typical Brazilian dish, which contains tucupi broth, jambu and dried shrimp, with soda, which has its roots and origins in the Amazon.
For any brand, it is important to recognize that it is so naturalized in culture that it becomes a song. We are happy to be able to expand our already century-old history with a project that is so genuine and has a Brazilian feel, says Tet Chaves, Marketing Director at Guaran Antarctica.
The campaign, which started on social media, caught the attention of the singer’s fan clubs and had as its highlight the show in Goinia, held on the 16th, with the presentation of the new version of the song.
Guaran Antarctica was already part of my family’s life, now it will be part of my career. I’m happy with the partnership and with all the repercussion of the new version on social media. My fans are super engaged, creating creative versions, singing, dancing, in short, it’s beautiful. Let’s have a tacac and a guaran, said Joelma.
Before the repercussion of the new version of the song with Guaran, the hit was already popular on social media. Despite having been released for so long, the song has revived online, mainly due to a meme, where, using artificial intelligence, Mc Poze do Rodo appears singing Joelma’s hit song.
At first, the singer didn’t seem to like the joke, but then he joined in and even sings the song in his shows. The dance, without a doubt, went viral on TikTok and several influencers appeared dancing, even comparing the dance in both versions. On Rebelde’s recent tour in Brazil, group member Christian Chvez also sang an excerpt of the song.
@danielsaboya Comment which verse you prefer #tacaca #joelma #mcpozedorodo #vemdansa #danielsaboya original sound – danielsaboya
Joelma also took the opportunity to teach the dance. The singer has been receiving a lot of praise and new followers, due to the song, which they consider timeless.
@joelmaareal Who knows the choreography for Voando pro Par? Would you like to have a taco with me? #voandopropar #tacac #euvoutomarumtacaca #tacacajoelma Voando Pro Par – Joelma
*Head photo: Felipe Mazzucatto.
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
