Action developed by PROS makes tangible the brand’s belief that protection and love are related
SBP spread monsters from children’s imagination throughout the city of So Paulo in an action that aimed to encourage communication and creativity, as well as provoking exchange and dialogue between children and adults on the theme of protection and affection with the campaign “Love, protect and protect SBP”.
The “invasion” could be seen on the streets of the capital of São Paulo, such as Consolação, Paulista and Domingos de Moraes avenues; in addition to Shopping Center 3, Shopping Paulista and Shopping Santa Cruz last Saturday (16).
The action developed by PROS makes tangible the brand’s belief that protection and love are related and carries out this relationship in a very playful way, with a fun execution that provides learning and entertainment, at the same time, for the participating families and those who are impacted. by projections.
“The idea of the action was to bring children’s imagination to the city’s paper and walls, provoking conversations between families about protection and affection. And we were very happy to see that this exchange went beyond the participating families and impacted so many others who were enchanted by the drawings designed during their walks around the city on Saturday night”, said Maria Cludia Mestriner, Creative Director at PROS.
