Festival of creativity contributes to seven charities in support of Sustainable Development.
The State, official representative of theCannes Lions in Brazil, shares that Sustainable Development Goals (SDG) Lions 2023 registration fees, totaling 267,065, were donated to seven Lion winning charities, including a donation made in memory of Dan Wieden to theCaldera Artsthe arts and environmental organization founded by his family.
Launched in 2018, in partnership withUnited Nations, SDG Lions celebrate creative work that actively supports advancing the Goals. Each Lion-winning non-profit organization actively supports these ambitions, and donations made through award entries help support vital projects around the world, as part of the Festival’s ongoing commitment to promoting action in sustainability.
Since 2015, Cannes Lions has donated more than 2 million through the SDG Lions and the Glass: The Lion for Change Awards combined.
Simon Cook, CEO of LIONS, said: The breadth of these Lion-winning non-profits, which encompass two climate action charities, as well as those addressing Reducing Inequalities, Hunger, Good Health and Wellbeing, and Peace, Justice and Strong Institutions, demonstrates the power of creativity to drive vital action towards achieving the Global Goals. We hope donations make a tangible and lasting difference. We are also pleased to be able to recognize Dan Weiden’s work with young people through Caldera Arts with a special donation made in his memory.
The six organizations that each received a donation of 43,175.51, in addition to a donation of 8,011.95 made in memory of Dan Weiden to a seventh organization are:
Caldera Arts, founded by Dan Wieden and his family as an arts and environmental immersion program to bring together young people with limited opportunities with talented creative professionals to make art in relation to nature.
Caldera is honored to be the beneficiary of such international support in memory of our founder, Dan Wieden. Dan dedicated his creative energy – and his heart – to building the Caldera. We believe, as Dan did, that when young people have access to the explosive power of creativity, they can change their world and even the world at large,” commented Kimberly Howard Wade, executive director of Caldera Arts.
Unseen UK, Bronze Lion winner for Ukraine Welcome Text from BBD Perfect Storm, London, aims to transform society’s response to modern slavery by providing safe shelters and support to survivors, as well as running the Modern Slavery Hotline in the UK.
Andrew Wallis OBE, CEO of Unseen UK, said: Unseen is delighted to receive this award. The funds will help us improve our support for survivors of modern slavery, ensuring the hotline is always open for the thousands of people involved in exploitation.
The Ron Finley Project, based in South Central Los Angeles, provides access to healthy food options in areas where access is extremely limited or non-existent. Received a Bronze SDG Lion for The People’s Treasury from BBDO Los Angeles.
It is an unimaginable honor to receive a Lion. This award will be the Ron Finley Project’s global statement to encourage everyone to participate in healing this incredible, wonderful, magical planet we are privileged to inhabit. Your generosity allows us to continue showing others the value of a seed and of themselves, commented Ron Finley, founder of the Ron Finley Project.
The Solar Impulse Foundation, which addresses sustainability challenges while enabling economic growth. Bertrand Piccard and the Foundation have identified more than 1000 clean and profitable solutions, also winning a Gold SDG Lion for Solar Impulse – Prt Voter from Publicis Council, Paris.
Bertrand Piccard, President of the Solar Impulse Foundation, said: The success of the ecological transition today depends less on the development of new technologies than on a favorable environment for the adoption of existing solutions. In this sense, the impact of this award cannot be exaggerated. It is a recognition of the urgent need to modernize our legislative and regulatory frameworks to drive environmentally sustainable technologies to market.
SFBO (French-Brazilian Society of Oncology), a French-Brazilian association of cancer researchers representing all specialties, including cancer surgery, clinical oncology, radiotherapy and nuclear medicine, and winner of the Gold SDG Lion for Dogs Without Borders from VMLY&R, Nova York.
Carla Ismael, President of SFBO, commented: Making the world a more democratic place includes the right to access healthcare, and SFBO has this mission. Likewise, we will help vulnerable dogs and they will save countless human lives. The project began in the city of Petrpolis, Rio de Janeiro, Brazil. The donation will enable the expansion of the project.
A new media project, Ukrainian Witness, which received a Bronze SDG Lion for WikiTruth from Publicis Groupe Benelux, Amsterdam, aims to tell, capture and memorialize real stories from the perspective of Ukrainians to show the world the reality of war.
“We are grateful to Cannes Lions for the donation. The victory will be used to continue funding the organization as it grows, while at the same time investing in new forms of content, such as making a documentary about the Russian-Ukrainian war, said Olga Buzunova, head of Ukrainian Witness.
The Government of Tuvalu, who won a Silver SDG Lion for The First Digital Nation by The Monkeys, Part Of Accenture Song, Sydney. Tuvalu, in the South Pacific, is an independent island nation within the British Commonwealth. Its nine islands are made up of small untills and sparsely populated reef islands, which are threatened by climate change.
Hon Simon Kofe (MP), of the Government of Tuvalu, said: On behalf of the Government and the great people of Tuvalu, allow me to express our deep appreciation for the donation of Cannes Lions to the Government of Tuvalu. As a progressive nation, we are resilient and excited about the opportunity for Tuvalu to exist in the metaverse – but not to the point where we lose our land. Tuvalu will be the first country in the world to exist exclusively in the metaverse – but if global warming continues unchecked, it will not be the last.
Registration for Cannes Lions 2024 opens on January 18. For more information and to learn more about the SDGs and all other Lees, visit thesite.
For 2024 Festival passes, as well as See It Be It and the LIONS Scholarship, visit thesite.
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