Marked by International Women’s Day, celebrated on the 8th, the month of March elected ten leaders
The year started with a shock in retail. Americanas requested judicial recovery after reporting an accounting deficit of R$20 billion – the company itself later admitted that the debt was actually R$43 billion -, confirmed through a relevant fact released on June 13th.
From retail to reading, the influence of the digital environment on book purchases took over the pages of one of the first editions of the year. Recommendations produced by literary content generators have transformed young people into regular readers and authors into celebrities with works enjoying best-seller status.
February of revelry
Carnival was marked by multiplatform broadcasts. Canceled in 2021 and held on a limited basis and out of season last year due to Covid-19, the festivities returned to the streets and sambadromes, occupying part of the TV schedule, streaming channels and other networks.
Despite the multiplatform effort, TV remains sovereign in the Brazilian media. The size of the country and the diverse profile of the audience are some of the factors pointed out by experts for the reign, which was the subject of a Special on TV.
But the one who stole the show was ChatGPT, generative artificial intelligence created by Open AI. The analysis of professionals highlighted the potential of technology to optimize tasks that can be automated. But there was also a warning that AI does not replace human creative work, warned Vinicius Stanzione, EVP and creative experience at Leo Burnett Tailor Made.
March of women
Marked by International Women’s Day, celebrated on the 8th, the month of March elected ten leaders: Melissa Vogel (Kantar Ibope Media), Renata Bokel (WMcCann), Sandra Martinelli (ABA), Denise Coutinho (Natura), Heloisa Santana (Ampro ), Samantha Almeida (Globo), Sophie Schonburg (Africa), Marcia Esteves (LewLara\TBWA), Priscila Stoliar (SBT) and Keka Morelle (Ogilvy).
Read the full report in the printed edition of December 18th.
