Signed by WMcCann, the piece has the concept of In 2024, get closer to what makes you happy and presents the Ourocard card
Banco do Brasil launched its end-of-year campaign that invites Brazilians to get closer to what makes them happy in 2024.
The campaign, signed by WMcCann, aims to inspire optimism and positivity for a new year, under the concept In 2024, get closer to what makes you happy, and presents the Ourocard card as a partner on these occasions.
To the sound of A vida boa com voce”, by Bryan Behr, recorded by Universal Music and licensed by Warner Chappell Music, in partnership with the sound producer S de Samba, the campaign presents three protagonists who get closer to happiness through the card Ourocard.
The campaign stories reinforce Banco do Brasil’s presence on important occasions in their lives, providing moments of happiness throughout the year. We reaffirm our care and commitment to being the ideal partner for customers at all times, hoping for a good life alongside BB by 2024, said Paula Sayo, director of marketing and communications at Banco do Brasil.
The media strategy covers open TV, payTV and digital platforms.
