From flirting to the reveal party, the fictitious marriage between the brands surprises and entertains internet users.
You didn’t read it wrong, the network fast foodBurger King and the streaming of films and series Netflix from Brazil are assuming a romance with the right to a ring in the bio on social networks and even a revelation tea. In a great marketing strategy, the two brands are coming together to serve, in addition to food, films and series, lots of laughs to the public. To understand what is happening, Adnews will break down the story of this new couple that is receiving the spotlight in the world.TikTok and in X (oldTwitter).
Like any good romance, this marriage began with some unpretentious flirtation, which grew over time, until fans of both companies noticed the movement and supported the new couple.
DEAR NETFLIX AND BURGER KING pic.twitter.com/38lT1767xR
kitty (@folktied) December 17, 2023
It seems that what was supposed to be just a hook-up turned into a family, as Netflix recently announced its own “pregnancy” on its official TikTok profile. The platform streaming He also changed his profile photo, adding a classic belly, giving birth to “Burger Flix Jnior”, a new profile of the supposed son of this union.
The BK social media administrator himself shared a little of the story of this romance in a video. Check it out below:
@ritsuppy My job is crazy Out of nowhere we decided to throw a baby shower for BK’s fictional baby with Netflix. #BurgerKing #NetflixBrasil #Burgerflix #fanfic #marketing original sound – gui ritsu
However, not everything is rosy, as the official profile ofDuolingo Brazil joined the fun in a very unusual way. Shooting hints about a possible betrayal between Netflix and BK, the green owl, the language app’s mascot, suggested that in addition to being her lover, he could be the father of her child. Suspicions increased during the couple’s reveal shower, which instead of showing blue or pink, the color presented was green, jokingly causing confusion among fans and Burger King itself.
It is worth noting that the reaction of Internet users to this unusual marketing strategy of the companies involved is varied. While many are having fun and enjoying the situation, others express discontent, indignation and even anger at the events.
According to some social media users, young people should not be excited by strategies and campaigns from companies that aim to get rich at the expense of a more naive public.
Despite being a criticism subject to in-depth discussion, most users are more interested in a moment of relaxation to have a little fun with the varied and creative ways in which companies are finding to reinvent their content in the digital environment.
*Supervised by Jssica Bitencourt
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