The brand will be present at the band’s drums, around the stadium and will promote activities to entertain the public
Black Princess announced that it will be the official beer for the closing of the “Tits Encontro” tour, which takes place on the 21st, 22nd and 23rd of December, at Allianz Parque, in So Paulo.
The brand will be present on the band’s drums, around the stadium and will promote activities to entertain the public.
On the 22nd and 23rd of December, a DJ will play the band’s main hits on Rede AM/PM, from 5pm to 8pm, and whoever buys 6 Black Princess Gold 350ml will receive 1 voucher to drink a beer within the event. In addition to the AM/PM Network, five convenience stores around the stadium will also have Black Princess promotions, offering 4 beers for R$19.99.
“We are very excited to participate in the closing of the Tits Encontro tour. Black Princess, a classic beer, which also has a strong affinity with the rock universe, could not be left out of this special moment, from one of the biggest bands in the country” , said Bruna Alonso, product manager for Black Princess.
