Series shows the immersion of photographers in initiatives that value environmental preservation and local communities.
O Discovery launched today, in partnership withPetrobrasand with the creation of the agencyPropeg, the Solo initiative, a series of three episodes that follows the immersion of photographers in socio-environmental projects in the states of Amazonas, Piau, Cear and Rio de Janeiro. Petrobras sponsors the projects shown in the series, in favor of preserving the ecosystem, improving the quality of life of local communities and strengthening the regional economy.
Professionals were encouraged to interact and explore each of the projects in depth, to capture their objectives and the essence of the culture and connection between the people and the land. The episodes, lasting ten minutes each, feature interviews with the designated photographers, talking about their experiences, as well as exclusive images captured during the immersion, with the aim of showing the importance of the initiatives.
The series was published in full on the channelYouTube Discovery’s official channel, and reduced versions of the episodes are also being broadcast on the pay TV channel.
Photographer Graci Guarani photographs the Razes do Purus project, in Amazonas, sponsored by Petrobras since 2013, which aims to contribute to forest maintenance and biodiversity conservation in the south and southwest of Amazonas, through maintenance and reapplication of initiatives that promote the strengthening of management/protection and the sustainable use of natural resources on indigenous lands benefited by the project. For more information, visithere.
Jo Vicente covers No Clima da Caatinga, in the Serra das Almas Natural Reserve region located between the cities of Crates (CE) and Buriti dos Montes (PI). The objective of the project is to reduce the potentializing effects of global warming through the conservation of the semi-arid region, based on the development of an integrated model for the conservation of the Caatinga. The project has existed since 2011 and has been sponsored by Petrobras since 2013, through the Petrobras Ambiental initiative. For more information, access thesite.
And finally, photographer Salem immersed herself in the Guapiau project, in Rio de Janeiro, which aims to contribute to the socio-environmental improvement of the Guanabara Bay region and surrounding areas, through actions that integrate local environments and communities, enhancing restoration actions, environmental education, biodiversity monitoring and reintroduction of native fauna. The project has been sponsored by Petrobras since July 2013. For more information, access thelink.
We are very happy to be part of this initiative, which seeks to value and preserve Brazilian culture and the environment. It was very enriching to follow the immersive journey of these artists, especially within their own regions, comments Eduardo Teixeira, director of Creative Brand Solutions at Warner Bros. Discovery (WBD) in Brazil. One of WBD’s objectives is to have a positive impact on Brazilian society, whether through our content or by supporting causes with as much impact as the projects Razes dos Purus, No Clima da Caatinga and Guapiau IV, and we are always looking for more ways to be able to expand our participation.
The idea was always to bring this new narrative driven by names who understand a lot about image design and who also had a strong connection with the biome portrayed. The result brings them deeper into essential project issues and a strong visual appeal, conveying the different visions of each photographer. And without a doubt this is impressed” differently in each of the episodes. Says Bernardo Cople, creative director at Propeg.
The Solos project in partnership with Discovery celebrates seven decades of Petrobras’ passion for our country, honoring those who shaped our journey and looking with determination towards a sustainable horizon. A new era in the company, which is now focused on the fair energy transition, focusing on reducing emissions and new energy sources, comments Ana Cludia Esteves, Brands and Advertising Manager at Petrobras. a tribute to our history and an inspiration for tomorrow. In each episode, we find the perfect harmony between our legacy and the energy that will guide us towards the future.
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