The piece is part of the bank’s 100th anniversary celebrations, which use the phrase “Made of the Future” as its positioning.
“I am always being born, reborn and born again.” In the voice of the actress and with the presence of Fernanda Montenegro, Ita Unibanco presented its traditional end of year campaign.
The play aims to invite people to look to the future and highlight the importance of time, longevity and legacy.
The communication also marks another phase of the bank’s 100th anniversary celebrations, which is positioned around the phrase “Made for the Future”.
Fernanda is one of the most notable names in Brazil, which goes through time and remains relevant, reinventing itself. It is no surprise that it is part of our recently launched 100th anniversary campaign and, with great success, has starred in the bank’s end-of-year messages. With the desire for a 2024 full of future, we bring another side of Fernanda, more documentary and that makes us, in a very strong and inspiring way, rethink time, longevity and legacy, said Eduardo Tracanella, Marketing Director at Ita Unibanco.
The film will air this Wednesday (14), during the break of Jornal Nacional, on TV Globo.
