Fill the Gap, a pioneering project designed and supported by agencies AlmapBBDO e Markettogether with the Dreamers Group, which owns Artplan, Convert, Dream Factory, among others, and with co-creation of ESPM, you are ready to celebrate the successful completion of your first training cycle. The graduation ceremony of the first class took place last Friday (15), with a total of 35 graduates who completed the course aimed at leaders of underrepresented groups in the advertising market.
During this cycle, Fill the Gap provided free C-level training for black, indigenous, disabled, trans or non-binary leaders, in addition to establishing solid partnerships with companies interested in supporting the cause.
“Fill The Gap aimed to expand and improve Business, ESG and Leadership skills, providing essential reflections and tools for those in decision-making positions. The course offers the market an explicit opportunity to accelerate real transformations in the Senior Leadership layers. It is now up to companies to assume this responsibility and hire”, assesses Bárbara Zachi, academic and teaching coordinator at Fill The Gap.
Throughout the project, the brand Shackles was an ally in the development process of all students. In the course completion work, the ‘Pantys and Pecha Kuchas 2023 Challenge’ mobilized all students, who presented their projects to an evaluation panel made up of influential leaders, including Egnalda Crtes, CEO of CrtesCia and Leader of the Unstereotype Alliance UnWomen; Emily Ewell, Co-Founder and CEO of Pantys; Maria Eduarda Camargo, Co-Founder and CFO of Pantys; Camila Catani, Digital Marketing at Pantys; Raphaella Martins, Program Manager Creative X at Meta; Stephanie Camargo, Institutional Marketing at Pantys; and Felipe Silva, Co-Founder and Co-CCO of GANA.
“Fill The Gap was an opportunity to deepen our knowledge and recognize our strengths. I feel that together we have developed a circle of belonging and a place of prosperity. I hope that many other people have the space to live this rich experience in 2024”, comments Marta Carvalho, graduate student and Communications and Institutional Relations manager at FCB Brasil.
Looking to the future, Fill the Gap’s vision remains firm, with a second class expected next year. Almap, Grupo Dreamers and Soko are confirmed and committed to the second edition and invite other agencies, vehicles, players to be part of. The initiative will continue its mission to fill gaps in the communications industry by leveraging opportunities and careers for underrepresented groups.
“ESPM is honored to be part of one of the most important projects impacting the communications industry in the country. Aware of the importance of diversity, equity and inclusion at all stages of the course construction journey, we are proud to end the year 2023 with a group of professionals even more qualified not only for the challenges of the market, but mainly to be vectors of the transformation that it so desperately needs”, highlights Caio Bianchi, academic director of Continuing Education at ESPM.
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