Developed by Artplan, the piece aims to show that small businesses can help with the wishes of 2024
Sebrae launched its end-of-year campaign that aims to celebrate and show that small businesses can help people with their desires for 2024.
The piece, developed by Artplan, shows people making promises such as “next year, I’m going to exercise” or “I’m going to eat better”. Soon after, scenes appear of various owners of different types of small businesses celebrating knowing that these promises are related to their work and that they can contribute.
“The objective is to convey a clear, relaxed and inspirational message, highlighting that small businesses, with the help of Sebrae, are ready to help Brazilians meet their goals for 2024”, explained Gustavo Tirre, executive director of Creation at Artplan Brasilia.
In addition to TV, the campaign will be broadcast on the internet, radio, cinema and DOOH.
