Created by Repense, the campaign features a manifesto video, digital films, radio spots and a strategy for social networks
The Sociedade Viva initiative announced the launch of the “NGO makes it happen” campaign, which aims to demonstrate the plurality and importance of Non-Governmental Organizations (NGOs) in Brazilian society.
The communication, created by Repense, highlights the role of NGOs, also called Civil Society Organizations (CSOs) and non-profit entities, in the daily lives of the population.
The campaign includes a video manifesto, three films for digital, as well as radio spots, a content strategy on the main social networks, a website, and a hub with digital communication materials available for the NGOs themselves to download and publicize on their channels. communication.
“The NGO advertising campaign makes it happen is not limited to informing, but also seeks to encourage the population’s engagement in social causes and raise awareness among organizations about the importance of maintaining a continuous dialogue with society. We believe that, by becoming part of this movement, each citizen contributes to the construction of a more fair, democratic and participatory country”, said Franklin Felix, executive secretary of ABONG (Brazilian Association of Non-Governmental Organizations).
In the three 30″ films for digital, and also in the spots broadcast on the radio, the conversation between the characters ranges from support for local food production to environmental issues that concern the entire country, for example.
The films portray a conversation between a person who knows the work of NGOs and another, less informed person, who little by little begins to see the presence of these institutions around them.
“We seek to represent the plurality of the Third Sector, highlighting its diverse causes and ways of acting for social transformation. Inspired by the versatility of the signature “NGO makes it happen”, the campaign dialogues gradually reveal the significant presence of NGOs in everyday life”, added Bruno Pimentel , Head of Creation at Repense.
