Developed by Heads Propaganda, the piece will be broadcast on open TV, digital platforms and will feature actions with influencers
ticas Diniz returned to TV with the end of year promotional campaign, announcing that when purchasing solar glasses, the second one has a 50% discount.
Starring Santa Claus making Christmas wishes, the play aims to normalize the idea of giving sunglasses as a gift.
“Celebrating the occasion becomes even more special when sharing gestures of affection with those we appreciate. In Diniz optical stores, our customers have gifts available that combine quality for visual health and a special touch for this unique moment, in addition to a service exclusive. It is possible to surprise the whole family and friends with elegance, taking advantage of a special 50% discount on the second pair of sunglasses”, said Luciane Gomes, responsible for the Marketing and Communications sector at ticas Diniz.
Developed by Heads Propaganda, the new campaign will run throughout the month of December on open TV, digital platforms and will also include actions with digital influencers, in addition to exposure at points of sale in the brand’s more than 1,000 stores spread across the country.
