The piece, created by Ampfy, features the brand’s products inserted into the date, seeking a more emotional connection with the public
Piracanjuba presented its Christmas campaign for this year, entitled “Reencontro”, which emphasizes the importance of celebration and reunions in the end of year celebrations.
The piece, created by Ampfy, features the brand’s products inserted into the date, seeking a more emotional connection with the public.
“Our challenge for this Christmas was to contextualize Piracanjuba’s products in an iconic moment full of references to other classic foods from this time of year. The story of the reunion of milk cartons does this in a unique and proprietary way, in a parallel that brings the importance of our products in preparing dinner, along with the human side of the relationship between our brand and our consumer”, said Fabio Guima, creative director at Ampfy.
In addition to the film, a squad of creators will develop recipes for dinner using the brand’s products and invite the public to reproduce them in their homes.
“We hope that our consumers can celebrate the reunion this Christmas, whether with family or friends, valuing what really matters: the union between people! And all this while enjoying delicious recipes, prepared with Piracanjuba products”, added Lisiane Campos, Marketing Director of the brand.
