Campaign aims to increase brand engagement, increase relevance and share of brand mentions on the network
C&A entered into a partnership with TikTok to launch an omnichannel mission inviting the brand’s customers to participate in its Christmas campaign.
The #PresenteNaVitrineCeA challenge aims to increase brand engagement, drive people to physical stores and increase the relevance and share of C&A mentions on TikTok.
@cea_brasil Top model tips to rock PresenteNaVitrineCeA! Create your look and participate in this mission;)
C&A Christmas present your way – Preta Gil and Pedro Sampaio
To this end, the brand invited consumers to put together a special end-of-year look and post it on social media with #PresenteNaVitrineCeA, using the mission’s official audio and tagging C&A. The best looks posted on the social network will appear in the windows of C&A stores around the country.
“TikTok combines promising content formats within the reach of different generations, therefore, it is almost a real-time thermometer of trends. These characteristics of the platform have a great synergy with C&A’s DNA, of maintaining fun, dynamic and agile communication with our client.”, stated Mariana Moraes, marketing director at C&A Brasil.
The #PresenteNaVitrineCeA challenge is part of the brand’s Christmas campaign, which has the motto “Everyone together, present in your own way”, and celebrates the end of the year and the meetings that the season offers and plays with the double meaning of the phrase “gift your way”.
@cea_brasil Here at C&A, the celebration is like this: everyone together, present in their own way! We brought together @bianca, @carolinetrentini, Jessica Ellen, Dan Ferreira, as well as @pretagil and @pedrosampaio, who signed our exclusive end-of-year trail, to accompany you in moments of fun and joy. Come enjoy with us! #PresenteNaVitrineCeA #EndofYearCeA #ChristmasCeA#Christmas
original sound – C&A – C&A
“Currently, TikTok is a very important channel for the fashion segment – where fashion and trend discoveries happen and where brands need to be in the most organic way possible, not only to be remembered, but also loved by the customer. The platform is a partner It’s strategic for C&A in this context of generating desires, information, fun and even capturing information about what’s coming.”, added the brand’s marketing director.
