Film produced by CloudWalk and seeks to reinforce some of the advantages of technology
The attendant at a cafe at the top of the mountain, a personal trainer, the owner of a mechanical workshop, an arts specialist, a masseuse and even a tour guide in the middle of a trail. These were some characters chosen by InfinitePay for the launch of its new campaign.
The piece aims to show how Tap to Pay technology works on the iPhone, which transforms Apple smartphones into payment machines. The video reinforces the benefits of using the device to receive payments via contactless cards, cell phones and smart watches.
The film was produced by CloudWalk and seeks to reinforce some of the advantages of the technology. The piece also provides information about the security of transactions, the absence of extra fees and the possibility of receiving payments in up to 12 installments.
“We are living in a moment of technology transition in the payments sector, in which small machines are beginning to be replaced by smartphones. A process similar to what we have already seen occur in other segments, such as digital cameras, MP3 players and DVD players”, says Paulo Perez, Chief Design Officer at CloudWalk.
The campaign was launched on December 18th and is running on the main social media platforms.
