Executive participate in a press conference at the beginning of the year, where plans for 2024 will be presented
One of the most important names in the market, Walter Zagari will take over the commercial area of Band from next year. The broadcaster confirmed the information last Saturday afternoon (23).
According to the company, on January 15th there will be a press conference in which plans and projects for the year 2024 will be presented.
Cris Moreira, currently general director of sales at Grupo Bandeirantes, temporarily stepped aside from his position to take care of personal matters.
“Band considers him a very important executive for the Group and upon his return he will take on a new mission,” said the statement.
Walter Zagari began his career at the now defunct TV Tupi, where he was director of the commercial area. He later went to Bandeirantes, also as director of the commercial department. He worked for 20 years at SBT, the last ten as commercial superintendent.
He stayed at RecordTV for two decades, but left the broadcaster in early 2023.
