Brand to be present in the broadcasts of the Copa do Brasil and the Brazilian Championship
Natura will be part of Globo’s Football 2024 team of sponsors. The agreement, negotiated by the agencies Africa Creative and Galeria, covers the Copa do Brasil and Brasileiro tournaments, whose broadcasts begin in February and April, respectively.
Throughout 2023, Natura intensified its brand presence in the four corners of the country, a strategy that remains strong for 2024.
With the sponsorship, we will be in territories not yet explored by the brand. As football is one of the passions of the Brazilian people, it makes sense for us to be present on the main broadcasts that unite the Brazilian family, said Paula Marsilli, director of media and audiences at Natura &Co América Latina.
(Credit: Photo by Emilio Garcia on Unsplash)
