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Action was created by the Publicis agency
To highlight the strength of cocoa, Hershey transformed street clocks into giant chocolate bars, made up of its 60%, 73% and 80% cocoa products.
The activation, created by Publicis, reinforces the brand’s objective of positively impacting more than 2.8 million people through JCDecaux Brasil’s OOH intelligence.
The three-dimensional pieces, produced by Bizsys, are on Avenida Paulista and Rua Funchal, in Vila Olmpia.
“The concept demonstrates our commitment to innovation by provoking an immersion that awakens the different senses connected with the pleasure and moments of indulgence of enjoying a chocolate bar”, said Larissa Diniz, Hershey’s general manager for Latin America.
