“On vacation, everyone just wants to relax. Even her…” was created by the Babel agency
With the motto “On vacation, everyone just wants to relax. Until then…”, Detran’s new educational campaign adopts good humor to raise awareness among drivers and passengers who will hit the road during the end-of-year and early-year holidays. 2024 to respect traffic laws.
The main recommendation is that peace of mind is maintained by drivers, as it is proven to be one of the main safety items to avoid adverse situations in traffic.
The campaign, created by the Babel agency, has been running on radios, open and pay television stations, pieces of urban furniture and the internet since December 22nd. It consists of a film, spot, electronic banners for social networks, as well as pieces for street clocks and bus stops.
The humorous – and successful – figure of “Death”, adopted by Detran-SP in its mid-2023 school holiday campaign, will once again star in the pieces of the new season of recommendations for drivers.
This time, she appears in different vacation situations, far from her “daily tasks”, as the different drivers head to their destinations in a relaxed way, with planning, observing traffic laws and with their smartphones put away, to avoid traffic disruptions. .
The pieces play with the population’s sense of humor to reinforce the reminder that it is not worth getting stressed, much less during travel or commute. The priority is to truly enjoy your vacation and, above all, not to take unnecessary risks that could be fatal.
