Among the brands at the Copacabana event are Pixbet and Brahma beer
The City of Rio de Janeiro and Riotur announced the sponsors of the Copacabana Rveillon. The event will have master sponsorship from Pixbet, Brahma and Rio Capital from G20 – Brazil 2024; Rock in Rio cultural partnership 40 years; cultural support from Sesc RJ and support from Engov.
The project was created and produced by the SRCOM agency.
This year, there will be 12 stages spread across the city, in a party for all audiences, with more than 50 musical acts. With the decree published by the city hall that authorized the activation of brands throughout the city during the month of December until January 6, Rveillon Rio 2024 developed many commercial opportunities. Among them, large cubes with LED panels will invade the city with advertising and visibility for all brands involved in the project.
One of the sponsors, Pixbet, created a 100m long zip line, set up on the sand of Copacabana beach, at Rua Princesa Isabel, so that the public can have fun while experiencing an unprecedented experience.
People interested in participating must make an appointment, on the spot, via the app/Qrcode, choosing the time slot in which they wish to do the activity (during the week, the zipline runs from 2pm to 8pm and, on the 31st, from 10am 4pm).
The attractions on the two Copacabana stages will be broadcast by Globo at Show da Virada. Ludmilla, Gloria Groove, Belo, Nattan, Diogo Nogueira, Teresa Cristina, Lusa Sonza and Jorge Arago are part of the broadcast line up.
