Also counting on the participation of comedians Fbio Porchat and Maurcio Meirelles
Giraffas brought the Chaves characters in its most recent campaign developed by Grupo Ri. The new collection includes nostalgic figures such as Bruxa do 71, Seu Barriga, Professor Girafales, Chaves no Barril, Nhonho and Chapolin Colorado.
“Giraffas is pleased to offer memorable experiences, combining flavor with customers’ affective memory and nostalgia. The previous Chaves collection was a sales phenomenon and customers will be pleased to complete the group,” said Luciana Morais, director of Network Marketing & Trade.
Alessandra Filippelli, account manager at Grupo Ri, explains that a digital content plan was drawn up that will include the participation of comedians Fbio Porchat and Maurcio Meirelles, as well as pills for social media.
“The objective was to have fun content, full of humor, with the face of Giraffas and the chosen creators. After the resounding success of the first dolls launched in June this year, the new GiraSurpresas arrive to entertain fans of the franchise”, he adds.
