In total there were three actions in December to promote Oi Fibra
Oi promotes content actions in partnership with TV Globo, with brand inserts in the soap opera “Elas Por Elas”, currently shown by the broadcaster at 6pm. Since December 12th, Oi has been present in three chapters of the plot, promoting Oi Fibra, the main product in the company’s portfolio, in a contextualized way in the soap opera’s narrative.
The content action project in “Elas por Elas”, with three insertions throughout the month of December, gives visibility to Oi’s complete portfolio, which meets all needs and audiences: from the first real fiber with Oi Fibra Start to o Wi-Fi performance.
In one of the scenes, the character Lara (Deborah Secco) receives an Oi technician called Joice at her home, who arrives to improve the home’s internet at the request of her daughters Yeda (Castorine) and Cris (Valentina Herszage), who chose Oi Premium X Fiber.
Lara is concerned about the product’s impact on the home’s decor, but Joice guarantees that they are purchasing the best FTTR technology and that a small invisible fiber cable takes maximum internet performance to the rooms further away. The family is happy with the result and celebrates the evolution of the internet in the house.
In another scene, the character Carol (Karine Teles) shows Tas (Ksia) that her home’s internet connection is very fast. “It had to be a scientist’s house, right?” says Tas, but Carol confesses that the merit is not hers, but Oi Fibra’s. “The outside world may fall apart and I’ll still be online”, says Carol, satisfied with the product.
In Oi’s third installment in “Elas por Elas”, the characters Rene (Maria Clara Spinelli), rica (Monique Alfradique) and Tony (Richard Abelha) talk about the recent improvement in the house’s internet. Next, Tony shows the brochure and says that he is going to sign up for Oi Fibra Start, a plan that fits in your pocket, with unlimited Wi-Fi and real fiber.
