The message aims to show the need for concrete measures to address climate change
Publicis Norway was responsible for updating the United Nations (UN) logo. The change sought to convey the message of the need to adopt concrete measures in the face of the climate emergency.
UN forecasts point to a 2.9 degree increase in temperature by the year 2100, with consequences for the melting of glaciers and an increase in ocean levels.
The brand, introduced by the UN in 1946, consists of a world map that symbolizes hope through unity. However, creatives argue that the world underwent significant changes during this period. The new mark considers the regions of the world that could disappear as a result of rising sea levels.
This redesign illustrates the consequences of climate change through audiovisual pieces and static graphics that represent land areas threatened by rising sea levels.
These creatives show the process of editing and adapting the UN map according to forecasts, as well as the final result that reflects areas at risk, such as Rotterd and Amsterdam in the Netherlands, for example.
The initiative also includes a petition on Change.org to collect signatures from citizens demanding concrete actions from politicians in the face of the climate emergency.
