#AtitudeSmart was created by the gym chain’s brand and content team
Smart Fit’s new campaign, #AtitudeSmart wants to show how important weight training is for health, physical and mental well-being.
Created by Smart Fit’s brand and content team, the campaign identified three audiences to work with: Help me help you, which are people who received an external stimulus to go to the gym. Help me to continue because they are those who start and stop physical activities and have difficulty transforming the habit into a routine. And finally, Me helps people go further, which are people who are already active, but want to take the next step to evolve.
Recently, a study led by researchers at Stanford University even pointed out that weight training is the most efficient modality when it comes to weight loss. This is because human beings have their greatest energy consumption when they are at rest (between 60 and 75% of the total) and muscles burn more calories and accelerate basal metabolism.
Increasingly endorsed by academics, the relationship between bodybuilding and fat loss is also already widely disseminated in the practical work of Physical Education professionals.
In the Smart Fit app, for example, 44.89% look for a gym outside, 43.38% for weight loss and 18.05% for fitness. Furthermore, people are increasingly focused on longevity with quality of life and see bodybuilding as the way to guarantee this physical and mental well-being. And to adapt to this trend, Smart Fit units are gaining more free weight and weight training space.
