Campaign has the creation of the Soko agency
This year, some celebrities will opt for white looks that have already made waves on other occasions and will repeat them on New Year’s Eve. Dborah Secco, Douglas Silva, Enzo Celulari, Brunna Gonalves and other personalities accepted the invitation to test the cleaning power of the new OMO Branco Absoluto, the brand’s launch.
Deborah Secco, for example, has already declared that she will wear the same outfit that gained media attention at the Multishow awards, when she appeared wrapped in a top and skirt made from towels.
In the campaign, created by the Soko agency, Rodrigo Simas also joins this trend on social media, who will repeat one of his favorite white looks; Adam Mitch with a dress worn in an interview on PocCast; Douglas Souza and Jaqueline Carvalho in clothes worn on New Year’s Eve 2022, the date Jaque also celebrates his birthday; Jenny Arajo, with a casual look worn at the inauguration of one of her ventures, Jessi Alves, ex-BBB, with a dress worn at an influencer’s birthday party and Alexandra Gurgel, with a white ensemble worn in a photo shoot.
These names will show on social media how simple washing with OMO Expert White Absolute is and the surprising results!
“OMO Absolute White is made especially for light clothes. We found New Year’s Eve the perfect occasion to show the power of the product at a time when everyone is commenting on celebrity looks. They will set an example that it is possible to shine on New Year’s Eve by repeating your favorite looks without afraid of getting dirty”, says Rafael Ziggy, CCO at Soko.
