A study by BR Media Group revealed that the fashion and beauty sector was the most attractive to generate advertising
A study developed by BR Media Group presented a specific focus on the role of social networks and influencers in 2023, presenting an analysis of what went viral during the year.
This year was marked by predominantly female influencers, with 72.3% of users. The research carried out with influencers from MIS, one of the holding’s arms, also shows that the average age group of creators is between 25 and 34 years old.
The Southeast region represented 63.1% of the respondents’ location – highlighting the opportunity for new business for content creators in this region.
The study also showed that influencers closed at least one pub per month, with the fashion and beauty sector being the most attractive to generate advertising (77%), followed by food and drinks (61%) and tourism (34%). .
Furthermore, the research also endorsed the thesis that the influencer is the bridge between the brand and the public. Around 71% of the Brazilian population follows an influencer and 45% declare themselves fans of their profiles on the internet, second only to friends and family.
(Credit: Photo by Steve Gale on Unsplash)
