Ao marks the release of ‘Wish: The Power of Desires’, which premieres this Thursday (4) in cinemas
Eletromidia, Disney and Publicis Brasil joined together in an out-of-home media project to promote the release of the film “Wish: The Power of Desires”, which celebrates 100 years of the American multinational company.
Installed on Avenida Paulista, the asset features a representation of the character Estrela and features transparent LED technology throughout the roof of the shelter, which is directly synchronized with the vignette displayed during the advertisement.
“The partnership reinforces our commitment to providing unique and impactful experiences on people’s daily journey. We are excited to bring this together with Disney and offer audiences the opportunity to directly engage with the new film Wish,” he said. Marcelo Pacheco, CSO of Eletromidia.
Furthermore, the LEDS change color according to the character that appears on the screen, a green glow announces the presence of the villain, while the appearance of Estrela brings back the yellow color.
“The format is capable of exploring the film’s main asset, the moving Star. This is a way of bringing the public into the story in a magical and highly technological way. A Disney way!”, explained Mauricio Almeida, Vice President of Publicis Media.
The action marks the release of the film, which premieres this Thursday (4) in cinemas.
