Executive will also lead the sales and growth areas, with a focus on continuing the strategy of driving business growth
The Bloomin’ Brands Group, owner of the Outback Steakhouse, Abbraccio and Aussie brands, announced the arrival of Raquel Paternesi as senior marketing director. The executive assumes the position after the departure of Renata Lamarco.
In addition to marketing, the professional will also lead the sales and growth areas, with a focus on continuing the strategy of boosting the overall growth of the business.
I am very excited to be part of the Bloomin’ Brands group, a company with brands that are so iconic and loved by the Brazilian public. The scenario is very promising for us to continue innovating, surprising and being increasingly closer to our customers, said Raquel.
The executive has an MBA in Strategic Marketing from ESPM, Leadership and Finance from John Brown University and digital transformation from FIA, and has more than 25 years of experience leading marketing teams. She also has significant experience with companies such as Fini Company, Cacau Show, Bobs and Walmart.
