Created by vilah, the campaign brought together images to the sound of “No Somos Ss (Primeiro Vem Voc)”, remixed by the DJ
Bradesco announced the launch of the second phase of the campaign “And for you, what comes first in 2024?”. The new piece is packed with the song “Primeiro Vem Voc”, which was remixed by Alok and gained a new version titled “No Somos Ss (Primeiro Vem Voc)”.
The campaign, created by vilah, brought together images of influencers, employees of the organization and the general public who participated in the action proposed by the bank on TikTok and created their 2023 retrospectives.
The production also has 30″ and 15″ cuts for social media. The artist’s fans will be able to access the content on social media and his official YouTube channel.
“We transformed the song into something beyond a campaign track, but into an action that moved social media and engaged the public. Therefore, this second phase is a celebration and a thank you to everyone who shared with us not only unforgettable moments, but also their dreams and achievements”, said José Mauricio Lilla, head of communications at Bradesco.
The communication will be broadcast on the main open TV channels, in addition to Bradesco’s official channels on Instagram and TikTok.
