Amazon explores new beginnings with Prime

Amazon has launched two campaigns that aim to show how its customers can start to have new interests and hobbies through the brand’s “It’s On Prime” platform.

The ads were created by Wieden+Kennedy London and directed by Michael Spiccia of MJZ. In the piece “Double Shot Dad”, the brand presents a father who is tired and is inspired by one of the episodes of the series “The Boys” to improve his breakfast.

In Concrete Jungle, the film shows a young woman who moves to a new city, but feels lonely. After watching an episode of the series “Good Omens”, she starts ordering gardening equipment.

The campaign includes advertising in digital and OOH media.