Imagine what it’s called is the mottos of the action, which was created by Escola Absurda in partnership with Bahia Eventos
The Salvador Summer Festival started 2024 with a new campaign in celebration of its 25 years of existence. Created by Escola Absurda in partnership with Bahia Eventos, the initiative seeks to reinforce the brand’s value.
Based on the imaginative theme centered on the theme called Flame, the campaign arrives with a more inviting tone to awaken in the public the concept of an unmissable festival, which cannot be left out.
While “just imagine” is a friendly expression that demonstrates surprise and delight, it is intended to create an atmosphere of engagement and belonging.
Along with the campaign, the festival launches a new stamp for the historic edition, which values the concept of diversity and highlights the connections of linked opposites, creating the sensation of something new.
