Lorenzo Nicodemo will focus on expanding the expansion of the advertising platform
MGID announced the arrival of Lorenzo Nicodemo to take on the role of head of publisher acquisition at the company for Brazil and Latin America.
At the company, the executive will focus on expanding the expansion of the advertising platform, aiming to boost partnerships in the publishers, websites and news portals market.
The knowledge I acquired in the digital market is fundamental to my work at MGID. I intend to amplify the platform’s offers and products in the scenario of publishers and news portals in Brazil and Latin America, reinforcing the differentiation of its services and exclusive technology, with emphasis on native advertising and content recommendation solutions, said Nicodemo.
The executive, who has worked in the advertising industry for around 10 years, has consolidated his experience in sales and partner management, focused on business development, customer success, sales to publishers, programmatic media, AdTech and MarTech.
Having worked at companies such as Yahoo and Criteo, Nicodemo’s career has focused on serving B2B partners in the digital, SaaS and technology sectors, with a history of doing business with partners in different territories in Latin America and abroad.
Lorenzo arrives with the challenge of leveraging new business opportunities for MGID in Brazil. We rely on your experience in the advertising and editorial market to prospect relationships with new partners and potential clients. The year 2024 will be important for the consolidation of our operations in the region, especially in the country, and a dedicated team is essential for our growth, added Fernanda Accio, CEO of MGID in Brazil.
