Among the activities is the Big Brother Brasil cinema and a test of the leader
Oi will be among the sponsors of this year’s edition of BBB, which starts next Monday (8). The company’s contract with Globo will be focused on Oi Fibra.
The partnership with the program provides for brand activations within the weekly BBB 24 cinema session, which will no longer be the privilege of the leader alone to expand the entertainment of those confined, in addition to a test of the leader.
Oi’s presence in the most watched house in Brazil will offer the public and the brothers content actions during the reality show watched daily by around 35 million people, according to the figures from the last edition.
“The sponsorship of Cine BBB and the partnership with the program with the highest audience on open TV will be a great opportunity for us to speak and present to all audiences in Brazil who watch BBB the attributes of our main product, Oi Fibra, which offers a differentiated experience on the internet”, says Oi’s director of communications and media, Lvia Marquez.
(Credit: Globo/Paulo Belote/ Disclosure)