Signed by Estalo, the action includes water sprayers, a garbage collector and a “plastic meter” on two beaches in Santa Catarina
Kaiak is promoting a series of activations to present its latest launch, the Natura Kaiak O2.
Developed in partnership with Estalo, the brand is providing water sprayers for the public to cool off, a garbage collector and a “plastic meter”, which indicates the amount of plastic reused in the brand’s packaging. Activation also counts the distribution of fragrance samples.
Today, in addition to the product, customers are increasingly concerned about sustainable and social issues. They expect brands to generate value for society and this is one of Natura’s main objectives. Therefore, live marketing activations need to be very well designed and aligned with the principles of companies and their audiences, explained Mara Holtz, managing partner of Estalo.
The structures were installed at Praia de Canasvieiras (January 4th and 5th from 9am to 4pm), in Florianpolis, and at Praia Central (January 6th and 7th at the same time) in Balnerio Cambori, both in Santa Catarina.
