Last Friday afternoon (5), several people stopped in front of the TV or stayed glued to digital platforms to follow the announcement of the new residents of the most watched house in Brazil. the traditional Big Day, a date reserved by Globo to present the participants of the next edition of Big Brother Brasil.
However, the competition to enter the BBB is great, and places are limited. With that in mind, the Burger King created #WhopperDay, a different way to communicate your offer, which makes consumers feel like millionaires without having to enter a store. reality show. The action celebrates those who were not lucky enough to enter the program, like Rodrigo.
Prepared by the agency DAVIDthe new campaign follows the same aesthetic as the reality global and is being broadcast on social media. In the films, BBB “non-participants” are presented, playing with the idea that true wealth lies in taking advantage of the offer of 2 Whoppers for R$25. The big test of the day will be (not) resisting this offer.
The BK promotion is valid for selected restaurants, across all sales channels (BK app, BK drive, counter and Click and Collect) for a limited time. So, don’t miss your chance to become a #WhopperDay “millionaire”! Participating restaurants can be consulted here.
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