A Hey be present at Big Brother Brasil 2024, which starts this Monday (8). The company’s contract with Globo aims to increase the visibility of the Hi Fibra, the focus of the company’s commercial strategy. The partnership with the program presented by Tadeu Schmidt provides for brand activations, reinforcing the quality of the product within the weekly cinema of the reality show.
One of the novelties of this edition is that the cinema session will no longer be the privilege of the leader alone to expand the entertainment of those confined, giving the possibility for more participants to watch the special content. Oi’s presence in the most watched house in Brazil will offer the public and brothers content actions during the reality watched daily by around 35 million people, according to the figures from the last edition.
“The sponsorship of ‘Cine BBB’ and the partnership with the program with the highest audience on open TV will be a great opportunity for us to present to the Brazilian public the attributes of our main product, Oi Fibra, which offers a differentiated experience in Internet. Being in the most watched house in Brazil is a source of pride. We will do many actions to entertain participants during the months they are confined and we will show that people will be able to have the official BBB Fiber in their homes”, says Oi’s Director of Communications and Media, Lvia Marquez.
In addition to Cine BBB, Oi will also have its mark on one of the leader’s competitions, helping participants fight for the most sought after place in the house. With the positioning of Oi Fibra, the official internet of realitythe company wants to show that the customer can have the same internet as BBB24 in their home.
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