Agency will be responsible for branding strategy, planning campaigns and digital channels, social networks and content production
Tech and Soul won the Kopenhagen account, which was previously with Artplan.
The agency will be responsible for the entire branding strategy, planning creative campaigns and digital channels, social networks and content production, in order to leverage the company’s omnichannel presence.
“Kopenhagen is a century-old brand, with a lot of tradition in the country and an emotional connection with Brazilians. Having such an innovative company with such potential in our portfolio represents a big step for Tech and Soul and for our ability to generate conversations in the physical and digital worlds”, explained Claudio Kalim, partner and CEO of the agency.
The partnership begins with the development of the Easter campaign, the most important date in the Kopenhagen sales calendar, and projects for the brand’s social networks.
“Kopenhagen comes on an accelerated agenda of growth and innovation that goes far beyond products, but which follows an assertive strategy in relation to the consumer and brand experience. We are increasingly attentive to the points of contact with our customers and, in this sense, we have created mechanisms that aim to sustain the emotional bond they have with Kopenhagen, through movements that capture the behavior of our consumers and their aspirations. for our brand positioning”, stressed Maricy Gattai Porto, executive director of Kopenhagen. “Tech and Soul arrives at this moment to offer us even more traction in this sense of consolidating the brand’s branding and creating innovative solutions and a new approach of communication with our customers. We are very excited about the partnership and the fruits that will emerge from this new moment that we are building”, she added.
