A Pizza Hut Brazil is officially sponsoring theNational Football League (NFL), the largest football league in the world and representative of one of the most popular sports in the United States. The brand agreement in Brazil for the 2024 season guarantees a comprehensive package of assets, with rights to use official NFL brands and the possibility of running exclusive promotions. Furthermore, to complement the sponsorship, the pizzeria chain, together with its suppliers, plans a promotional campaign and national media coverage.
For Camilla Ortenblad, Marketing Director at Pizza Hut at the International Meal Company (IMC), the partnership is another important step for the brand to reach new audiences and expand its presence in the country.
“Sponsoring the NFL in Brazil is a significant milestone and an opportunity to bring us even closer to consumers who have a habit of watching games while sharing delicious meals. Our goal is to promote this habit, reinforce the options in our portfolio and also promote our app, which is a direct channel between Pizza Hut and consumers. We are an intense, bold and innovative brand that fits perfectly into celebratory and lively occasions. That’s why the partnership makes so much sense at this moment”, explains the executive.
With the ‘Give a Hut in the NFL’ campaign, Pizza Hut will take two fans of the league to watch the NFL in person Super Bowl LVIII in Las Vegas, at Allegiant Stadium. When purchasing the ‘My Box NFL’ or ‘D um Hut NFL’ combos, the consumer receives a collectible cup assorted with NFL teams and participates in a competition for a complete trip with a companion to Super Bowl LVIII. To participate, simply register your purchase receipts on the campaign’s official website. It is important to keep the physical or digital purchase receipt. To check the complete promotion rules, access the official campaign website.
The activities also involve content and social media, influencer activations, street furniture, digital totems and a sponsorship package for game broadcasts on RedeTV!. Through these initiatives, the brand intends to reach approximately 50 million people between December this year and February 2024, when the season ends.
‘Hut the NFL’: how to participate in the promotion
The promotion is exclusively valid for the purchase of ‘My Box NFL’ or ‘D um Hut NFL’ combos, purchased at any Pizza Hut store or through the brand’s official app until January 29, 2024, with registration of payment receipts. purchase on the official campaign website. When purchasing any combo in this promotion, the customer receives an exclusive and personalized collectible cup (assorted version with the shields of the NFL teams: 49ers, Chiefs, Dolphins, Packers, Patriots and Seahawks).
For each registration, a lucky number will be assigned, with which the person can compete for the prize. The draw is only valid for people over 18 years of age residing in the national territory, and all prizes are personal and non-transferable: a tourist trip with a companion to Las Vegas (Nevada, USA), exclusively from February 9, 2024 to February 12, 2024, including two tickets to Super Bowl LVIII (ending on February 11, 2024).
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