Sign the creation was carried out by in-house from XP, with production from Not So Impossible
In a new campaign, XP features investment advisors as protagonists, and some of the stories that help build the company’s journey. The pieces highlight the concept of the current brand positioning, which argues that “the impossible is just the beginning”.
The development of the campaign began at a meeting of 100 XP’s main advisors and Guilherme Benchimol, founder and executive president of the Board of Directors. On that occasion, each of them was invited to share stories in which, with their knowledge, dedication and mastery of the company’s portfolio of products and services, they helped their clients achieve what, until then, seemed impossible.
In addition to the 100 testimonials, the campaign also features institutional films that reinforce the size and relevance of the company, which leads the independent investment advisory market, and is the only company elected five consecutive times as “The best investment advisory”, in a ranking from the Folha de S. Paulo.
The creation was carried out by in-house from XP, with production from Not So Impossible.
The institutional films will have different versions on television and digital media, with the advisors’ testimonials gaining prominence on the brand’s proprietary channels. The campaign will also have a presence on social media and Out of Home (OOH), broadcast throughout the country and strategic adaptations for each region of Brazil.
