O Big Brother Brasil 2024, reality show Globo’s highly successful program, made its debut on Monday night (8) with impressive news: all sponsorship quotas were sold two months before the program aired. Commanded by Tadeu Schmidt, BBB 24 promises to be a historic season, and the record already starts in the number of participants: 26 brothers e sisters compete for the prize, which can reach R$3 million!
At least 20 brands will be present on the program, highlighting the advertising market’s strong interest in the audience phenomenon. A Chevroletfor example, sponsors the first Leader’s race of this edition, which is endurance, offering a car as a prize to the winner.
The sponsorship quotas were divided into categories, with well-known brands being present in different segments of the program:
- BIG: Mercado Livre, Stone and Seara;
- Cabin: Amstel, Chevrolet, Downy, Esportes da Sorte and Rexona;
- Top 5: iFood and Pantene;
- Brother: Ademicon, CIF, Hypera Pharma, LATAM Airlines e McDonalds.
Brands such as CIF, iFood and LATAM Airlines make their debut at BBB 24, while others continue to invest in the program. In addition to the main quotas, other brands will be partners in activations and dynamics throughout the edition, including Delcia and Nestl in ‘T na mesa’; Hi at ‘Cine BBB’; Kwai in ‘Turbinada do Lder’ and Electrolux in ‘Mercado’.
“The high rate of renewals and the entry of new brands sponsoring the program highlights the relevance of BBB, both for the public and for brands, and Globo’s great experience in producing realities of success”, states the broadcaster, which does not disclose values or which package was closed by each brand. In the 2023 edition, sponsorship plans varied between R$15 million and R$105 million.
BBB 23 achieved impressive numbers, being seen by more than 150 million people and generating almost 60 million views. tweets. Interactions on social media grew by more than 4,200%, and the program’s official profiles recorded almost 4 billion views on Instagram and 64 billion on TikTok. The program’s success reflects not only its massive audience, but also its ability to engage the public on various digital platforms.
* With Exam information | Cover photo: Reproduction/Globo
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