A Getty Imagesimportant marketplace and creator of global visual content, has just announced the launch of generative AI iStockan affordable and commercially safe AI image generator to help users and businesses easily transform their creative visions into powerful content.
Powered by NVIDIA Picasso, a fusion of custom generative AI models for visual design, the generator was trained exclusively using Getty Images’ vast creative library, which includes the highest quality content. Its main objective is to protect users by preventing the creation of products, people, places or other elements protected by copyright. This means that companies can trust the content generated by the platform. Plus, any licensed image gets the same standard $10,000 legal coverage that iStock image and video library customers already enjoy.
The tool works seamlessly with iStock’s library of authentic, commercial-ready images, including millions of exclusive photos, illustrations, and videos. The addition of iStock’s generative artificial intelligence gives customers multiple ways to get the right visuals for any need, including print advertising, social media posts, digital marketing and more.
“Using AI, creatives gain the ability to produce anything they can imagine. Our own research from VisualGPS shows that 42% of SMBs are already using AI-generated content to support their marketing efforts. Our main goal with iStock Generative AI is to give customers an easy and affordable option to use AI in their creative process without fear that something legally protected has leaked into the dataset and could end up being added to their work. Our easy-to-use AI generator produces high-quality, relevant images and is backed by our legal protection, so customers can now safely use this new service, in combination with our incredible image and video library, to elevate their work,” says Grant Farhall, Product Director at iStock.
Customers can do the download and license any visuals generated, with legal indemnity at no additional cost, offering them a low cost of entry to exploit commercially safe generative AI in their marketing and advertising strategies.
iStock is also enabling advanced generative AI capabilities through APIs to facilitate integration into applications and plug-ins creative, allowing the modification of images. iStock’s new tool is now available to all customers in more than 75 languages. To find out more and sign up, visitofficial site.
* Cover photo: Disclosure/ Getty Images
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